About doggykin

The doggykin story

7 years ago Jambo, our scrumptious Lhasa Apso, joined the Little family. He always seemed awkward and uncomfortable when travelling in the car. He never complained but just simply looked like he was not having a good time! Now there are some dogs that love to hang out the car window and others that just feel a little insecure (like Jambo!) however I noticed that when someone sat in the back seat, he’d pop his head on their leg and would then be so much more settled.

And that is how the doggykin story began…

So I set about developing a premium, stylish solution, using brightly coloured, contemporary fabrics, to help dogs feel happy and secure wherever they may be #allaboutthecurve

Doggykin is proud to be a sustainable business – from the materials and fabrics that we use and the packaging we source, to the local business partners we work with and the way that we work together with our very small team.

Hoping all dogs get to enjoy the benefits of the #doggykinpillows

Debbie, Founder

Our Mission

Our mission as a business is to develop sustainable dog products that are focused on happiness and purpose. We work together with other like-minded partners.

Our Ethos

We want to help dog owners not only have happy, secure and content dogs but to also have the choice to use stylish, contemporary, sustainable products.

The doggykin team


Small business entrepreneur, married with 2 grown-up sons, and of course mum to Jambo. Passions include doggykin, yoga, camping, visiting the Peak District and North Wales. I believe we can make our dreams come true.


Product Tester
I’m a 5 year old Lhasa Apso and after a long walk, like nothing more than laying on the back of the sofa watching the world go by. I LOVE my doggykin pillow in the car – it makes me feel safe, comfy and secure.